James McVey stars in new PETA campaign that proclaims “Save a life: Adopt!”

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    PETA have quite possibly produced the cutest ad campaign ever, featuring The Vamps’ James McVey and two kittens Bap and Bagel.

    (C) Ruth Rose
    (C) Ruth Rose

    The Vamps’ lead guitarist James McVey has teamed up with animal rights group PETA to star in a new ad campaign, shot by celebrity photographer Ruth Rose.

    James joins a long line of celebrities who have teamed up with PETA over the years in an attempt to protect the rights of animals, including Little Mix, P!nk, Cody Simpson, and Kesha.

    This advert is designed to place stress on the importance of adopting homeless animals from shelters and never buying them from breeders or pet stores.

    James is a massive cat lover himself so was eager to be an ambassador for this very important campaign.

    “There’s millions of animals in shelters – kittens … puppies, dogs, a variety of animals”, says McVey. “So go to a shelter, adopt and save a life!”

    Every year, hundreds of thousands of dogs and cats end up in animal shelters, and many of them have to be euthanized simply because there aren’t enough good homes for them. Every time someone buys a kitten or a puppy from a breeder or a pet store, a dog or a cat in a shelter loses his or her chance at finding a home. That’s why McVey and PETA – whose motto reads, in part, that “animals are not ours to abuse in any way” – encourage anyone who’s thinking of adding an animal to his or her family to visit a local shelter or rescue group.

    Are you ready to add a companion animal to your family? If so, head over to your local open-door animal shelter, where you’re sure to find many eager animals of all breeds, shapes, sizes and ages who’d love to become a member of your family.

    For more information about the work of PETA, click here.

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