Announced today, This Morning Live will be an all-new lifestyle exhibition offering guests the ultimate shopping experience, spanning four days at the NEC Birmingham from 18- 21 May 2017.
Featuring live appearances from members of the This Morning family including Phillip Schofield and Holly Willoughby, the exhibition will feature all of the lifestyle elements associated with the award winning show.
From fashion and style, food and drink, home, gardening and pets, to beauty, health and wellbeing, This Morning Live promises to bring the essence of the much loved ITV Daytime show to life for viewers, offering something unique for every visitor.
Emma Gormley, ITV Daytime Managing Director said: “This Morning is one of ITV’s most loved and iconic brands. With our fantastic presenting talent and the wonderful mix of content that we’ll be taking on the road, this event promises to delight fans of the show across the country.”
Katy Roberts, Events Director at Media 10 added: “This Morning Live is without doubt the most exciting launch into the consumer event space for 2017. Myself and the team will curate a spectacular line-up of brands across our key lifestyle zones including home & garden, fashion, beauty & wellness, food & drink. This event will be a real experience for our visitors who will see the nation’s favourite daytime TV show brought to life through compelling content and features.”
Further details on the event will be released in due course and tickets for the highly anticipated event will go on general sale in forthcoming weeks.