Disney is planning to pull its content from Netflix and launch its own streaming service by 2019!
Disney will take on Netflix by launching its own streaming service which will be home to all of the family favourites including Frozen, the Toy Story films, and Lion King.
This news poses a threat to the success of Netflix and Amazon, evidenced by Netflix’s shares decreasing by 4% since Disney’s plans have been revealed.
The company have not yet revealed whether these plans will also include pulling Marvel films from Netflix, such as Iron Man and the Avengers and Lucasfilm films such as Star Wars and Indiana Jones.
This streaming service will initially only be available in the US but chief executive Bob Iger told analysts that the future will see it become a global service.
“The launch of our direct-to-consumer services marks an entirely new strategy for the company,” said Iger, “one that takes advantage of the incredible opportunity that changing technology provides us to leverage the strength of our great brands.”
In a statement from Iger, the service was described as “exclusive home in the US for subscription video-on-demand viewing of the newest live action and animated movies from Disney and Pixar beginning with the 2019 theatrical slate”.
“The media landscape is increasingly defined by direct relationships between content creators and consumers,”
These plans probably do not come as a shock to Disney fans as the company already began experimenting with its own streaming service back in 2015, Disney Life. Disney Life was priced at £9.99 a month and focused predominately on providing content for Children, giving them a place to access films such as Bambi and The Jungle Book.
The new Disney streaming service will be available in 2019.