V Festival has been pulled after running for 22 years as sponsor Virgin pulls out, Richard Branson confirms.
V Festival will be getting a new name as sponsor Virgin announced it will no longer be supporting the event.
Richard Branson has confirmed that 2017 was ‘V Festival’s last’.
Richard wrote in a blog post on his company’s website: “V Festival has always been a special weekend for everyone at Virgin. We’ve been proud to sponsor V Festival for the past two decades and there have been some incredible performances on the stage. Now, after 22 very enjoyable and successful years, 2017 was Virgin’s last V Festival.
“Being part of V Festival has been an honour and there are some amazing moments that will stay with me forever – including introducing Paul Weller and welcoming V2 Records’ first signing The Stereophonics to a massive audience.
He continued: “Working on V Festival has been a brilliant journey filled with great people, fun times and exceptional music. I have so many memories to cherish – from the mind-blowing performances to spending quality time at the festival with both Holly and Sam, who it’s no surprise are both music lovers after spending so much time dancing at V.”
Although the name V Festival has been axed, the festival organisers will return next year, but with a brand new name.
The official V Festival handle on Twitter tweeted: “Thanks for being a great sponsor @Virgin. The name of the new festival that continues on the same weekend in 2018 will be announced soon.”
Thanks for being a great sponsor @Virgin. 😊 The name of the new festival that continues on the same weekend in 2018 will be announced soon 🎉
— V FESTIVAL (@vfestival) October 30, 2017
Names such as Beyonce, Kings of Leon, Justin Bieber and Little Mix have performed at the festival.