The first trailer for Dancing on Ice 2018 has aired on ITV after The X Factor 2017 final.
To celebrate the return of the much loved entertainment show Dancing on Ice ITV Creative created this beautiful animated story of a Polar bear who dreams of dancing on the ice.
From his first scary steps we see that he is a long way from graceful, but with the help of a partner who picks him up, we see his confidence and his skating prowess improve in literal leaps and bounds, culminating with him wowing a woodland crowd who give him Perfect 10s.
The bears were brought to life by a combination of animation and the motion capture of real figure skaters in Sweden.
Head of Entertainment Marketing, Jess Byars said: “To celebrate the return of the biggest and best show on ice, we wanted a bold campaign that would give it the stature it deserves, and a story that reflects the warmth, charm and distinctiveness of the show itself.”
ECD, Tony Pipes said: “We wanted this film to be full of warmth, Christmas fuzz and most of all magic and with Kirk and the team at Goodbye Kansas, we found our magicians”.
The Dancing on Ice promo launches on ITV from the 3rd December and in cinemas from 19th December.