ITV Encore is a new pay channel which is set to launch on June 9th, where it’ll be dedicated to playing the best of ITV’s dramas.
There has been a release of an advert which has shown a lot of detail towards the new channel which will be on Sky, channel number 123.
The chief executive of ITV, Adam Crozier has said that it is all part of their plan to become the UK’s most watched TV channel and it will feature shows including; Downton Abbey, Mrs Biggs and DCI Banks.
Adam has also explained that he wants this to become the “most-loved and most-talked about family of free and pay channels for every household.”
It will be part of a four-year partnership with Sky and the first new channel for ITV in eight years.
You can watch the advert here: