Their recent ratings have dropped but ITV have confirmed there are “no plans to axe” Good Morning Britain.
Good Morning Britain replaced Daybreak in late April as ITV’s morning news show. Last Monday it suffered a low of 270,000 viewers, while its rival BBC Breakfast had a mighty 1.17 million viewers in comparison.
Daybreak was replaced due to less disappointing numbers and it has been rumoured that Good Morning Britain’s future looks just as hopeless.
However, an ITV spokesperson reckons the show is not yet doomed: “We are in this for the long game. We are proud of the show, we are trying something new and different.”
The show is presented by Susanna Reid, Ben Shepherd, Sean Fletcher and Charlotte Hawkins. Susanna used to co-anchor with Bill Turnbull on Breakfast, before moving to Good Morning Britain.
She told The Mirror last week: “There is a lot of focus on ratings – and comparing us to my alma mater on the other side. But four weeks in is just too early to judge. The team is terrific and I am lucky to be a part of it.”